Social Media And Its Impact On Society - 1504 Words

Social media, a rather new invention, is seeing more and more usage on the campaign trail. There is certainly some literature already out there, and this paper will analyze what literature is currently out there, while also speaking to potential avenues for future research. While most of the literature is U.S. specific, there may be some instances where social media use in elections in other parts of the world could reasonably be applied to the United States. Some important definitions must first be made. First we must ask, what is social media? The answer to this is provided by Ketski and Conway in the Praeger Handbook of Political Campaigning, in which they define social media as, â€Å"online applications, such as websites, that can be used by large numbers of people to disseminate information through social networking. Here we see that at the very core of social media, is information sharing. We are curious about how those we know think and feel on the issues or on a particular candidate, and as such, we look to social media to inform ourselves as to what our peers believe. In order to look specifically at the impact that social media has on elections, we must first look at the 2008 election and we turn to Smith, who in 2011 published a research paper on the subject. In it, she firstly mentions that over half of Americans now use social media, and that it is becoming a part of our everyday lives. She mentions how the 2008 campaign was the first to strongly use social media,Show MoreRelatedImpact Of Social Media On Society Essay917 Words   |  4 PagesHave you thought about the impact that social media has on society? Today I would like to address the impact of social media on society for those of you that are social media users and this includes the advantages or disadvantages that as associated with it. 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